Independent insights on packaging materials, printing, sustainable packaging and design
As technology evolves, so does packaging design. This white paper explores future trends, including smart packaging and sustainable innovations.
Dearborn did not start as a granola company.It began with a chef, a supper club, and a belief that breakfast could be approached with the same attention usually reserved for fine dining.Founded by Chef Christopher Kong in Singapore, Dearborn grew from a home-based supper club into a breakfast brand built around carefully sourced ingredients, small-batch production and constantly evolving flavours.But as the business grew, one challenge became increasingly clear:The packaging system had to evolve with the product.For Dearborn, packaging was never only about holding granola. It needed to protect texture, support a changing product range, fit a growing delivery model and align with a more thoughtful approach to materials.That was where Holden Pak became part of the journey.
Integrating technology into packaging can enhance user experience and provide valuable data.
“The future of packaging is not just about materials; it’s about innovation.”
By 2019, Dearborn was operating as a home-based supper club focused on regional produce, greens, grains and responsibly sourced seafood.Then COVID-19 changed everything.Singapore’s Circuit Breaker brought private dining to a halt, removing the foundation of the supper club model.But guests had always left with one final thing:Chris’s granola.What began as something shared with guests became something customers wanted to buy.According to Chris, the first granola drop was released on Instagram. After sitting quietly for 30 minutes, it sold out quickly.A new product category was born.
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